APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING SECTOR
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study examines the application of public relations strategy in banking sector. Specifically, the study examines the extent to which the public relation department of UBABANK has been able to influence the opinion and altitude of the customers potential its products, examines whether the UBANK has a poor public relation image, determines to know how the public relation programme of UBABANK is able to win public (customers and potential buyers) good will and confidence for the organisation), finds out whether the management of UBABANK buys the opinion and programme initiated by the public relation officers, determines to know whether the head of public relation department belongs to the management, evaluates the effectiveness of UBABANK channels of communication to public (customer and potential buyers) and found out the nature of relation and togetherness existing between the UBABANK its international communities. The study employs the survey descriptive research design. A total of 30 responses were validated from the survey. The study adopts the excellence theory. From the responses obtained and analysed, the findings reveals that there exist a communication gap between UBA bank an its international business pertness and customers. Furthermore, the findings reveals that there is a great effect on the use of public relations strategy in banking sector. The study recommends that the public relations department should be headed by a public relations officer in every organization with at least two assistants. The study further recommends that managers should ensure that during employment that they give those who are qualified and experienced should be assigned the position of PR. This is supported by excellence theory in public relations, which posits that people should have an academic qualification in communication studies.
Related Project Materials
IMPACT OF OUTDOOR LEARNING ENVIRONMENTS IN EARLY CHILDHOOD EDUCATION
Abstract: This study investigates the benefits of outdoor learning environments in early childhood education...
INVESTIGATION OF STRATEGIES TO SUPPORT GIFTED AND TALENTED CHILDREN WITHIN EARLY CHILDHOOD EDUCATION (ECE) PROGRAMS
Abstract: This research investigates strategies to support gifted and talented children within early childho...
THE ROLE OF INTERNATIONAL ACCOUNTANTS IN DUE DILIGENCE PROCESSES
ABSTRACT
This study examines THE ROLE OF INTERNATIONAL ACCOUNTANTS IN DUE DILIGENCE PROCESSES, aiming to enhance financial accuracy, comp...
IMPACT OF ADULT EDUCATION ON ETHICAL DECISION MAKING
Abstract: This study examines the impact of adult education on ethical decision-making. Adult education is pivotal in fostering ethical awaren...
IMPACT OF FORMAL EDUCATION ON COMMUNITY DEVELOPMENT IN OREDO LOCAL GOVERNMENT, EDO STATE
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Education is...
CHARACTER TRAITS (TOUGH MINDNESS AND AGGRESSION) AND STRESS AS PREDICTORS OF ALCOHOL USE AMONG POLICE OFFICERS IN IBADAN METROPOLIS
ABSTRACT
The study is geared towards exploring some predicting variables of alcohol use among police officers in Nigeria...
EXAMINATION OF MARITIME SECURITY AND THE APPLICATION OF INFORMATION AND COMMUNICATIONS TECHNOLOGY
BACKGROUND OF STUDY
Port and maritime activities throughout the world, together with its accompanying f...
THE USE OF INSTRUCTIONAL MATERIALS FOR EFFECTIVE TEACHING AND LEARNING OF GEOGRAPHY IN SENIOR SECONDARY SCHOOLS
ABSTRACT
Performance of Geography subject in Yaba Local Council Development Area has been poor. Over the years, the results have not been...
INFLUENCE OF SILICA-NANO PARTICLES ON PROPERTIES OF RICE HUSK ASH AND CALCIUM CARBIDE WASTE BINDER BASEDMORTAR
ABSTRACT
In the recent time effort has been made to replace Portland Cement (PC) wholly, thus producing an alternative binder. This innov...
A SOCIOLINGUISTIC ANALYSIS OF PROVERBS IN ADIMORA- EZEIGBO’ S TRAFFICKED
ABSTRACT
Language is learned, shared, and it is an arbitrary system of vocal symbols through which human b...
